Content of the Programme
The Master of Arts comprises 90 ECTS credits and is composed of three parts:
The core programme comprises three modules. Module 1, “Theoretical foundations of survey research and of opinion formation” provides an in-depth understanding of definitions and theories underlying the concepts of public opinion and social, political and consumer behaviour. Module 2, “Survey research methodology” covers the various tools and techniques required to organise a survey with respect to both quantitative and qualitative methods. Module 3, “Analysing and presenting survey data” focuses on the analysis of survey data and the visualization of results. It also provides an introduction to advanced methods of statistical analysis.
Core programme (minimum 45 ECTS)
Module 1: “Theoretical foundations of survey research methodology and of opinion formation”
Elective courses (15 ECTS)
To be chosen from Masterlevel courses offered by Universities across Switzerland. The courses must be complementary or have an affinity to the POSM program and will be validated by the scientific committee.
Master thesis (30 ECTS)
The master thesis can be related to an internship.
Master of Arts (MA) in Public Opinion and Survey Research
3 semesters (fulltime) or according to the regulations of the Faculty of immatriculation.
English and, for the elective courses, languages of the Universities at which courses are given (German or French).
Applications are to be submitted within the deadline to the Admissions Office of one of the partner Universities.
The course takes place on three University sites and involves mobility on the part of students.
Candidates must hold a Swiss Bachelor’s degree in one of the following fields: Sociology, Political Science, Media and Communication Sciences, Psychology, Political Economy, Finance, and must have a basic knowledge of statistics or quantitative methods. Degrees from other domains or from foreign universities will be considered and enrolment may be permitted conditionally upon additional requirements.